about

we get so worried about being pretty.
let´s be pretty strong. pretty kind. pretty funny. pretty smart. leave the rest to us.

nicole niestroj & daniela preiß now operate under pretty on point. stefan kranefeld proudly supports the new management board.

Stefan Kranefeld Imaging, the studio specializing in photo retouching, is now called pretty on point. In addition, Nicole Niestroj & Daniela Preiß join the studio as new partner.

Stefan Kranefeld Imaging was launched in 1994. Since its founding, the traditional studio focusing on hair and beauty retouching in the premium sector has been a partner for many well-known advertising agencies, photographers and industrial customers. Among the many national and international customers are BBDO, DDB, Grey, Havas, McCann, Ogilvy, Scholz&Friends, TBWA, Thjnk, Try No Agency, Zum Goldenen Hirschen, Henkel and Kaufhof

the biggest thing is when the client gives you complete freedom saying:“Go wild and make it pop.“

Fireworks in my head.

„I like the first moment when looking at an image, because it has something magical. You receive a picture and let it work on you. And immediately many ideas come to mind, what can be made out of this motive. I love this moment of the first impression. The biggest thing is when the client gives you complete freedom saying: `Go wild and make it pop.‘ Fireworks in my head.“ daniela preiß

perfect match –
we are working hand in hand for years

„For me, it’s the fascination of changing reality without anyone noticing. I also like the meditative aspect of our job. It’s like a complex project that you get to see through in detail from start to finish. I just like to make beautiful things even more beautiful.“ nicole niestroj

for us, photography is the basis for everything. for all our work.

„The best guarantee for an optimal result is and remains a terrific photo. Of course even more then today. Due to the technical achievements, the photographer no longer needs to compose everything exactly as he did a few decades ago. If the customer, like Dior, wanted a woman in front of elephants, the photographer (in the case of Richard Avedon) had to locate a traveling circus and photograph model Dovima posing in a long plastic dress in front of the elephants. Nowadays you usually solve that differently. Mind you, we are talking about composing, not the quality of photography. Because it does not mean that you can turn a bad photo into something outstanding. If the root is missing, no tree can grow. On the other hand, you can easily make a bad picture out of an excellent picture with a dilettante retouching. Cutting off the tree is always possible. Root or not. “ stefan kranefeld

it’s all about the people behind the titles – there’s no i in team.

„In our studio are no average people united, here you find originals with special skills. Each in its own way. In addition, these people are united by a big heart and a sense of snow. By that I mean, a sense of the magical moments in life. For example, I love our family lunches in the studio with the entire team. Eat a bit, clink, laugh and then get back to work relaxed.“ elke kranefeld